2023-Present

Senior Footwear Designer - New Creation

Specialist in designing performance footwear for golf, tennis, and running, in addition to lifestyle footwear. Combines technical expertise and Lacoste’s design heritage to create innovative, brand-aligned footwear.

Leads and mentors a mid-level designer, supporting their growth through creativity, accountability, and development. Currently overseeing a confidential 2027 product launch, ensuring alignment with Lacoste’s design codes and technical standards.

Recognised with a 2025 company award for positive collaboration and team spirit, demonstrating a commitment to an inclusive, productive work environment while driving innovation and delivering high-quality footwear solutions.

2014-2023

Footwear + Hardgoods Designer

Endura (Mountain Biking): Led the design of Endura's first footwear collection, collaborating with Red Bull athletes. The collection gained recognition from BikeRumor and stood out against established MTB brands.

Canterbury (Rugby): Redesigned Canterbury's rugby boots, boosting sales by 64% against a 15% target. Worked with pro players and retailers to rebuild the brand's reputation, with the Speed Infinite Elite debuting at the 2023 Rugby World Cup, worn by Mack Hansen.

Berghaus (Trail): Contributed to the design team by designing the Vapourclaw fast trail shoe, challenging the existing norms for Berghaus.

Footwear + Accessories Designer (Pentland Licensee)

Ellesse (Tennis Heritage): Developed footwear and accessories that fused tennis heritage with ski-inspired design, working with JD Sports and Pentland Brands. Led global collaborations, including a project with Packer Shoes worn by Jay-Z.

Yogi (Sustainable Footwear): Worked with a traditional moccasin factory in Portugal, focusing on sustainable design. Created the Yogi Negative Heel, a barefoot-inspired shoe promoting natural movement, and designed bespoke footwear for cultural icons Liam Gallagher and Johnny Marr.

2012-2014

Junior Footwear Designer - Blackstation

Designed lifestyle footwear for PUMA, working on global collaborations with leading retailers like Sneakersnstuff. Contributed to high-profile projects, with designs worn by cultural icons such as Rihanna. Played a role in reissuing iconic styles from PUMA’s archive, including the Trinomic and Heritage Tennis ranges.

Footwear Design Intern - Teamsports

Interning as part of Teamsports, contributing to the development of innovative football boot concepts. Contributed to in-depth research on the biomechanics of barefoot kicking and its impact on shot power, applying insights to support the wider team’s design goals. Earned the role following the successful completion of a sustainable design brief at the University of Brighton, showcasing a commitment to forward-thinking, eco-conscious design in the performance footwear industry.

Graduated from the University of Brighton in 2012 with a degree in BSc Sports Product Design with Professional Experience. Undertook a placement year in the US as a youth soccer coach and graphic designer for a major youth soccer organisation.

Created advertising materials, merchandise designs, and presentations to support the promotion of satellite programmes with professional European football clubs in the US. Developed engaging visuals to enhance brand presence and effectively communicate the organisation’s initiatives.

Coached academy teams for boys and girls aged 4 to 18, preparing players for progression to college-level football. Delivered training sessions using a curriculum developed in partnership with FC Bayern Munich’s USA satellite programme. Organised and managed teams for tournaments across various states, promoting both individual player development and team success.