London, 2023-Present

Summary
New product creation for golf, tennis, and running categories.

Significant Contributions

• leading a confidential project for a lightweight performance tennis shoe, due for release in 2027

• managed the promotion of a junior designer to mid-level by fostering creative growth

• received a company award for collaboration and team spirit

London, 2014-2023

Summary
Footwear and accessories design across multiple brands within the Pentland portfolio.

Significant Contributions

• led a cross-functional project for Canterbury to rebuild the brand's reputation, the result boosted sales by 64% against a 15% target

• led the design for global collaborations with ellesse, including a project with Packer Shoes worn by Jay-Z

• led the design of Endura's first footwear collection, collaborating with Red Bull athletes. Gained recognition from BikeRumor and stood out against established MTB brands

2016-2018 (freelance)

Summary
Design lead for Yogi, a premium menswear brand that specialises in hand-crafted footwear, made in Portugal.

Significant Contributions

• collaborated with Nigel Cabourn, YMC and Universal Works

• designed bespoke footwear for Liam Gallagher and Jonny Marr

• resident at all major European premium menswear shows such as Pitti Uomo, Welcome Edition and CIF

Herzo / London, 2012-2014

Summary
Junior-level position designing lifestyle and performance footwear.

Significant Contributions

• collaborating globally with retailers like Sneakersnstuff and contributing to the design of iconic reissues worn by Rihanna

• supported innovative football boot concepts through biomechanics research into barefoot kicking

• rotated through departments to support different categories of footwear initiatives

2008-2012

Summary
Graduated from the University of Brighton with a BSc in Sports Product Design. Completed a year-long placement in Boston, US as a youth soccer coach and graphic designer.